Global Communication and Propaganda Essay Example | Topics and Well Written Essays - 250 words

Global Communication and Propaganda - Essay Example A classical example is the use of the terms â€Å"collateral damage† during the Vietnam War. This approach was used as a way of distorting the fact that innocent people had been killed in the war zones or the notion that the warfare technology employed was unsophisticated (Vincent, 2006, p. 246). Image transfer refers to an attempt to tap positive public image portrayed by a concept or entity and share or transfer this publicity by associating with another product, group or program. The images or symbols are used with to create positive emotions surrounding the issue. The US employs this technique through advertising to transfer its cultural products across the globe through motion pictures, film, music, and fashion (Vincent, 2006, p. 247). Testimonial refers to the use of famous or familiar but unpopular individual to depict a product, group or program in a positive or negative manner. President George W. Bush used this technique on March 2012 accompanied by Bono, a U2 rock musician, in a speech delivered at the Inter-American Development Bank. This approach sought to garner support for his foreign policy and support (Vincent, 2006, p. 248). Plain folks are employed by communicators to convince their target audience that their ideas are valid or correct because they resonate with the views of other commonplace citizens. President Bush Jr., used the image of the image of the â€Å"Mission Accomplished† photo following the successful duty in Iraqi to depict the notion of a commander in chief that is fully in control (Vincent, 2006, p. 250). Card stacking employs selective presentation of facts, misrepresentation of information and a combination of confusing, logical and illogical statements with the intention of hiding the truth from the audience and discouraging informed decision-making. Hitler employed the â€Å"Big Lie† approach in attributing the defeat of Nazi Germany in the First World War by the Jews to the influence of the media (Vincent, 2006,