Monday, April 1, 2019
Icts Hotels In The Hospitality Information Technology Essay
Icts Hotels In The cordial reception info Technology EssayThe revolution in ICTs has profound implications for financial and affectionate maturity. It has pervaded every aspect of hu humankind life whether it is health, education, economics, governance, entertainment and so on Dissemination, genesis and accessibility of these technologies be assimilateed to be integral to a countrys outgrowth strategy. The intimately-nigh important bene get dismission associated with the access to the modfangled technologies is the increase in the summate of cultivation. The secondly intimacy would be it alike decreases the cost of production. Knowledge is transmitted, produced, accessed and divided at the least cost. With the decrease in the transactional costs, there is excessively a decrease in the degree of inefficiencies. Thirdly it has overcome the constraints of distance and geography. ICTs nurture cut across the geographic boundaries of the nation states. Buyers and sell ers be able to cave in teaching, specifications, production process etc across the national borders. It enables each to know the comparative improvement in the commercialise economy. It leads to the biggishr markets and increased access to world- extensive supply concatenations. Fourthly it has led to more transpargonncy. Ne twainrking and schooling sharing in spades leads to demands for greater openness and transp arncy. Whether you want to know the status of the central banks opposed exchange agency or the cost prize of potatoes in the local anaesthetic market, ICTs empowers the individual with the randomness access, which is transp bent. Efforts argon under way to integrate ICTs to all sectors and evolutional activity. tourism is one such potential field of view. culture communion and Technology is one the to the proudest degree important and growing field that e real comp each and al roughly all the sectors argon adopting to simplify work and as closely a s to annul man power. ICT bumps a study role in tourism sector so as considering the example of a cordial reception firm. Tourism includes many a nonher(prenominal) sectors like transport food, accommodation, restaurant, cultural activity and leisure, so fit all these sector into one peculiar(a) form there is endlessly the postulate of advance focus and development of itself to fulfil the customer needs. straight off a solar days tourism sector widey focus on customer satisfaction as people who wants to travel has become item-by-item by fulfilling their requirements on their own than to depend on a trine person to help them do the sufficient requirements. In this processes ICT acts as a fully fledged aliment and a make use ofr friendly intimacy that even a normal person has started using internet to cash in ones chips his r revealine. In the evolution world internet is become peoples second headway and it makes most of the things for man. So this assessment focus es on the chief(prenominal) contribution of ICT in Hospitality that is in Hotel Industry.PurposeThe primary(prenominal)(prenominal) Purpose of this assignment is to distinguish out the role of Information dialogue engineering science (ICT) in cordial reception tourism sector.ICT acts as the main(prenominal)(prenominal) source of any industries development and similarly hits up to the reduction of man power and time, it is in addition utilise as a source to reduce problems. Even though, little is known about(predicate) the extent or level of use of ICT. The ICT has become the major consideration, as it has become the revolutionizing equipment of the hospitality Industry. This study will look into the prosperity for the adoption of ICT found facilities in the hospitality pains. This to a fault covers the problems that impacting the adoption of ICT in hospitality firm. This assignment contributes and finds out these issues.FindingsThis finding says that almost 80 per c ent of the bloodes use ICT efficiently, mainly to provide culture and improve process calibre. In accession, just about firms had already adopted very effective methods of using the internet for sales and trade but ignored supply functions. We will be move to notice that ICT is seen as a way of enhancing personal service and that kinda than a barrier, it is seen to promote quality of service. Moreover, the respondents did seem to drive home employ ICT in effect to overcome the disadvantages of place.ObjectiveThe main objective to be focused on the assessment comprises of all the following issues and factors that helps us understand the importance, development and the barriers of ICT in the tourism field, especially focus in a branch of it that is the Hospitality sectorThe impacts of ICT towards Hotel industryThe ongoing use and writ of execution in the particular fieldThe major financial backing going and the main value of ICTThe booming performance of IT in hotel in dustry and its advantagesThe functioning of it towards marketing purpose and the way it tolerate for the success of execution.The Impacts of ICT towards Hotel IndustryHospitality industry is a highly information intensive industry, so information applied science and communication has a wide impact in the particular industry. Information communication engineering has created a new revolution in the world of tourism industry. The tourism industry is a big market in terms of the consider of touring car visiting a particular place. It is verbalize that ICT has caused restructuring phenomenon (intermediation, dis-intermediation and re-intermediation in parallel) in the hotel industry. It proves that ICT has meliorate operating efficiency of hospitality industry as well as forgening and booking experience of customers.ICT has a great impact in hospitality industry- it enables direct contact with customers/ clients and improves effectiveness and efficiency of clients services.ICT p rovides new tools and withal enables new channels, creating new business environment in the industry, requiring all new skills.ICT also makes the competition harder and so it demands a continuous investments on developing things and keeping it updated.In all these impacts there are two major areas which are highly modeld by ICT that is electronic medico and revenue commerceElectronic commerceThis stub be defined as a secure exchange of information product line to businessBusiness to clientsclients to clientsbusiness to governmentbusiness to client communicationresearch to business1NotesGDS world(prenominal) distribution agreementCRS Central military reserve systemDMC Destination direction CompanyDMO Destination Marketing Organisation2Traditional valve chainThe value chain changes into a new concept as now a day it is focused just into internet that is almost most action depends on internet the value chain changes to3Internet based value chain receipts CommerceRevenue in structions sounds like the top most management, but most hotels are fiddling and sensitive coatd so every employee acts as a revenue manager. So it is an important factor that every employee is provided with experience of revenue management at all levels of the hospitality industryThe main goal of the revenue management is(a) Maximise yield ( price units sold) or derogate lost revenue per available product unit in view of average cost per available product unit(b) Control availability of price products by customer revenue potential and forecast constituent mix(c) Control daily availability of price products lower than full price, based on unsold inventory, time left to sell and department total demand.4To fulfil these objectives, tourism professional persons need strong knowledge in areas as marketing, finance management, statistics, customer service principles and distribution trends.Implementation in the particular fieldThe use of computer its applied science has vastl y genuine from 1980s to the year of 1990s. A survey given in 1980 express that a fewer follow of 10% were using computer engineering science. in that location were different surveys stating the usage of engineering science in hospitality industry in operating things efficient and making leaf node satisfaction.There are two factors that affect the use of IT in an accommodation establishment. First is the type of occupation and secondly the complexness of trading operations. Considering the type of clientele and their experience will be affected by engineering science, helps us to determine the level of automation in a hotel. There are different types of clients expectation different types of services. Business travellers consider more efficient type of services as they never want to spend time in any other thing than their work, so they appreciate speed of service and faster technology. Almost the other type of clients/ nodes prefers hotels where technology does not intru de into their vacation and leisure experience.The complexity of a hospitality field is also impacted by many factors and computer technology plays a major role. Larger the space, larger the technology resorts with many activities like golf, tennis, multi-restaurants and other benefits has gained a lot through IT technology.Hotel sizing% using IT% high IT needs% agreeing IT enhances thickening satisfactionLess than degree Celsius cortege89.428.970.2101 to 300 style96.743.683.2Over 300 rooms97.257.486.1Different hotels use different technology to enhance their facilities and some of their applications are stated above5.Property counselling System (premenstrual syndrome)Property management system is the main central computer which acts as the core functions of the hotel information processing. It maintains all details that describe the hotel, such as the size, type and the number of rooms, the rate applicable for rooms and other facilities, and also the details concerning the gue st called the guest record or the guest history. This also includes various operations such as support and control and management of different outlets of a hotel that is front office, reservation, back office, food and beverage inventories, bar / shop takings, hotel stave salaries and wages throwawaying and also some of the managerial functions in addition it acts as a hub in interconnecting the other systems of hotel. Property management systems (PMS) hind end run on different platforms and different software environments, depending on the size and type of a particular hotel, and the number of required instalments. As they pass out more and more, it is the intension of Utell to connect directly to them. They are grown up with a rapidly high ratio and notwithstanding expected for a high level of harvest-home. This is the ultimate solution to the no reservation on arrival problem and also increases the overall efficiency of a hotel. Hotels usually implement their PMS on an in- house computer. That does not mean that they should have an in house IT department to support it. Most of the PMSs are turn- learn systems that bathroom be used simply by anyone as it is mostly beness handled by the hotel staffs.Property Management System acts upon the requirements of a hotel, for example a small hotel or a guest house (less than 100 rooms) bay window be handled with a single computer to store and process guest information and room data and also generate management reports. A medium size hotel (100 to 300 rooms), will need a local area networks with a small workstation installed in different departments. A file host is used to keep all the softwares and files to stop various tasks to be performed on the same time such as check in and check- out concurrently. For properties more than 500 rooms, an even main frame computer technology may be needed for frame computer technology may be needed for a heavy volume of transaction6Uses of ICT in hospitality sectorTher e are numerous places where the ICT is used in a hotel industry, this implementation of technology helps save time and also reduces man power. The PMS software, which is used in the hotel industry acts as the key point from which most of the hotel operations are done. The main functions are stated asCheck-in, check-out and guest accounting leaf node HistoryRoom ManagementHotel reservationCRS distributionPoint-of-salesFood and beverage systemsBack- office systemsCheck-in, check-out and guest accountingThis process of checking in a guest coffin nail be make more efficient by the technology for information technology. The sign in truly means that a guest file becomes vigorous or a new file is opened for a guest who check- inns without any reservation do before the arrival and following this process, a guest leaf is being created. The PMS has a walk-in option for the guest without reservations. The main interfaces between the PMS and credit lineup verification systems in the bank s are used to ensure that a credit card has sufficient property for the length of the stay of a guest. After this process a guest is being registered officially and handover the key of the room that is assigned to him.There is a machine in the hotel lobbies that allows the guest to easily access to self sign in and quickly finish their process. These machines are connected to the PMS and are active after the guest swipes the credit card or also by the notion detector which detects the approach of the guest. All the process is being carried on in this machine without a front office staff interaction that is it greets the guest, guide them through the necessary procedures to check-in themselves, then assign a room and also issue a key for the room. They also have options to activate the energy management system that is the phone, and voicemails for the rooms. A self check-in machine is most of the time a touch screen and very rarely keyboard operated and this machine tolerate be u sed by some(prenominal) the guest with or without reservation.Once a guest folio is created at check-in, then after all the charges made throughout the stay are posted to that folio either manually or electronically. Manual circular are done by back office staffs and electronic postings are done by software and hardware interfaces and done rapidly without any mis make fulls.The check- out procedure in a automated hotel do not require guest to pay in the front office neither it automatically transfers funds via credit cards that allows express self check- out, in which the guest folio is being passed under the door and the credit card is automatically billed if there is no discrepancies. PMS software also translates the bills into numerous languages used by hotels with a large international clientele.Guest HistoryGuest history is well known as database which all the hotels maintain as a part of PMSs work and it is a puissant marketing tool. After every guest checks out the room t he guest information is placed into a guest history database by the PMS. This database contains all the information of the guest that is the preference during their stay and the consumption of things/ food or any other thing from the hotel during the stay, these informations are maintain for three main purposes,To enhance approaching marketing activitiesTo facilitate future reservationsTo customize guests future visits7Room ManagementThe room management is a important grammatical constituent of PMS which tracks the status of the rooms, which helps the housekeeping to distribute rooms for cleaning duties. The distinctive room status followed by the PMS is occupied, va asshole buoyt, dirty, clean, inspected and uninspected this allows the front office to allow the clean rooms and get the other rooms ready for occupancy. On every check- in and check- out, the room status changes accordingly. The status of the room can be changed by both housekeeping and front office, by the recoun ting of housekeeping and also the housekeeping can do it by the PMS terminal provided in the housekeeping desk8.Food and Beverage SystemsThis part of system controls the food and beverage stock that is necessary for the hotels daily operation. It also has the price of the item and its suppliers to act upon customer demands.Point-of-sale systemsThis is a sub-system which comprises of payment discourse that produces bills this machine accepts various financial instruments from the guest, that is credit card, cash, guest cards etc.Back Office SystemsThis is a set of systems that records all transactions and maintains the hotels account book on all the transactions made by date, month and year. Almost three years details are being maintained by this systems and the other records before three years are kept as a backup. This system wires the sales ledger, purchase ledger, purchase bills, accounts collectible and general ledger.9Marketing and Guest HistoryHousekeeping and room managem entExecutive decision makingAccounting night scrutinizeReporting printerSelf check-inPrintersGuest folio anterior Desk/CashierReservationPMSUPSRemote check-inThe major support and the main value of ICTThere are many other industries that support information technology, as they are also into a vast influence by this particular field. Tourism on a whole has a constant growth with the help of information technology. The advert of information technology launches new things to make everything new travel, tourism, hospitality, airlines, food industry and many more. The service industry is one of the major components of the global economy, particularly in the actual countries. This sector has accounted for a two third of the employment, so in the new-fangled upcoming years hospitality industry get to pay the main attention, which is the main driving force of being the successful industry. The outstanding growth of hospitality industry can be related to the fact that their staple charact ers are highly compatible with the major technical source of psychiatric hospital opportunities. Because of its advantage on the capability of the communication field and increased information channels, information technology saves cost while change magnitude the output and the quality of most service productions.However, the main value added by the IT industry to the hospitality firms is not only limited to the supply side. As an example we could take an instant thing that ICT has reduced the need of the front office staffs, as interaction and time is saved where there are many ship canal that is made technologically than to use man power. In addition information technology supports and improves the hospitality industry, with its interaction with suppliers and users, which is major source of information for the industry. On the other hand ICT plays a vast role in recognising the culmination advantages and its vital improvement accordingly to these innovation activities according of the industry.The successful implementation of IT in hotel industry and its advantagesThe implementation of information technology in the hospitality industry is to a large extent changed and is properly planned and well managed. Now a days personal computers have been introduced and which even being replaced by mini- computer based systems. To be well effective the constitution has to plan and implement with an overall long time plan. Once a strategic plan is being made, then the information technology plan has to be planned. This should include the clear role that technology will play in achieving the target of the Hotel. It is planned in a way that it comprises of the present and future plans of the company, so as to work in a well planned successful way.These planning help to implement a successful technology which adds advantages to the hotel by its advance technology. There are vast advantages of IT that can be stated in which the few are saves lots time, reduces man power, makes a guest happy for making things efficient and faster. The technological development is a gift to the upcoming hotels which plans a high income and a success. A computer technology in a hotel focuses on four main aspects,Speed A computer technology is an electronic device which can handle and process hundreds of transactions in a fraction of time, which results in the quick completion of difficult tasks.Discipline the implementing advantage is being interpreted for it to perform a same task again and again without any faulting and without any distractionsAccuracy it does what we really need and according to the command, as a result they do not commit any mistake and all the calculations are accurate.Capacity the analysis of any in-depth process and large amount of data performance can also be made in less time instead of doing things manually10.The functioning of it towards marketing purpose and the way it support for the success of executionEvery department facilities a diff erent advantage with the technology and the sale and marketing also has its own advantage from the implementation of IT sources. These systems store a large amount of information that helps understand the measures of accommodation and hospitality business. In particular it saves the guest information that helps maintain a data base of the guest compose providing information for marketing purposes, which is a strong marketing tool called gimmick marketing. Another important factor for marketing is the yield management, which has the record of previous(prenominal) performance of a room and the hotel that is the occupancy level in a particular time or day of the year and set the optimal rates that will maximize the propertys yield management programme.SWOT depth psychology11StrengthStrength can also be advantage of the technology which is deeply discussed and explained before. Successful hotels are constantly trying to adapt new technological improvement to keep them updated and to meet the necessary needs of the customer or a guest. These days people are looking advancing for more and more technological based things to save time on whatever they do. Business guest needs to access internet in where ever they are for their official purposes like emails during their business trip. They would even need video conferencing, when a company holds a business meet in a hotel, so when a hotel provides all the basic facility to keep a customer service and satisfaction in a high level then the strength of the hotel keeps increasing allowing more and more development of technology.The basic strength that can be added is the quality of work can be high. This also tent to reduce manpower and low the wages, which can produce a highly skilled human resources. It also allows us to follow the service standard. This helps to bring highly skilled professional as this needs knowledge to work in.WeaknessAs the technology increases it also leads to some of the weaknesses which shou ld also be considered when taking steps to improve, as the technology gives you all the things you need there is always a lack of virtual(a) knowledge and also a dearth of suitable candidates. Until the system tells you the stimulate of a particular guest who is a regular customer to our property we dont try to remember as it is said to be technological. This field is a still developing field but not a demonstrable field as it has a small number of adaptation in some countries. overlook of jobs is also to be considered in countries with more population. Lack of effective marketing and aggressiveness in the field work can also be a weakness.OpportunitiesThere are facilities to provide high quality information technology market. It also adds up by increasing the number of educated people working. It allows and helps the development of any developing countries by making them adapt the culture of IT. Upcoming international players in the market would also an added opportunities. Hot el industry is developing in recent days in a rapid speed with the advantage and opportunities provided by the information technology and communication.ThreatsThere is a minimum thread as many threats are being reduced by time and development. When a threat is being seen there is a development to rectify that threat but still in some hotels these are still lacking to be develop for example lack of data security systems. And the development of IT also concentrates in a few cities only. Large market can also be an abstract as it may need a huge assimilation or field work.ConclusionThe use of information technology and communication has a vast influence in all the sectors and mainly in hospitality industry. These things are well discussed and given an appropriate values that would add advantages to the statements given. Hospitality sector is mainly into a high touch service- based industry requiring technology to put it forward. The readings clarify that the exact use of technology i n this particular field can increase the efficiency and reduce cost on human and financial services can be funnelled into personal services. In these discussions we also come to know that the use of technology in a correct way can be used as a successful tool.The implementation of technology by the managers is a challenge for them in many areas of the properties, the appointments of talented staff to be professional is a very important factor to be considered. Hospitality technology is now increasing with the pace of keeping a new genesis to the computer technology and its development. So this allows most of the users to be familiar with the development of new products. the hospitality once which depended only on human resources and which was a big challenge to face, is now investigating whether robotics technology fits into their industry. There are also many successful stories behind this argument.Information technology is go more and more advanced and occupying the industries w ith its fast growth, as it becomes common and most used in hotel and restaurants, it is no longer going to be equal by the competitive advantage, instead it would prefer managers who could be creative and can use technology and information it provides rather to work on their own. These issues are being as evidence now a day by guest history systems. This database must be analysed and turned into real knowledge to improve decision making capacity and the satisfaction of the customer. So as to conclude Hospitality industry is going to be the vision that is going to be successful in the future with the technological development of Information Technology and Communication.