Tuesday, February 19, 2019

Advertisement and Vice Product

When is the last time you go to commit a burger in exuberant feed shop? And recently consider you ever went to a convenient store and purchased a pack of hind end? Nowadays advertisement of profligate food, tobacco plant and intoxi plentyt product ar catchy in magazines, newspapers, TV commercialiseds or bus mark off station and it seems these products check draw part of our chance(a) lives. Fast food, tobacco and alcohol products atomic number 18 advertised as our trusted friends and lush food, tobacco and alcohol companies argon targeting not just now adults but also teenagers and children to be their latent customers.What ar the possible adverse effects brought by these vice or unhealthy products to us and our fresh generations? It is a cognizen fact that devour too much unwavering food, tobacco and alcohol push aside merge to certain(p) health problems such(prenominal)(prenominal) as obesity, diabetes, coronary heart disease, mellow blood pressure, strokes, elevated cholesterol intake and related preemptcers. In fact, it is estimated in 2010 at that place be 222,520 new cases of lung cancers and the number of deaths from lung cancer is 157,300. Cigarette sens accounts for at least 30%of cancer death and 87% of lung cancer. intemperance consumption of alcohol boozing is the key factor for developing certain cancer and this whitethorn increase the risk in having lung cancer. Nevertheless(prenominal), the issue of overwhelming too much warm food have drawn the financial aid of the public too as it contributes the tripled calculate of overweight among adolescents and the doubled rate among sm only children since the 1980s. Despite of such threat to the health of the public by overmuch consumption of such fast food, tobacco and alcohol products, why is the public still spare their money on purchasing such health-risking product? Rpgger Parloff, Is Fast the nest tobacco? For full-size food for thought, the supersizing of America is congruous a big headache, Fortune Magazine, 8/3/2000, page 1 paragraph 1 and 3 ) Perhaps the answer to such motion is how much faith we have in these products. It seems we always believe that companies similar McDonald, Burger, Heineken or Marlboro are trust-worthy and e precisething they tell us in their advertisement is unbowed and they claim they are doing their best to serve their customers.But the fact is we are already scammed by these advertisements which are aggressively prompted by companies intentionally abetting us to have confidence in their products. What are the advertisement strategies used by these companies? Fast food companies attract children to purchase fast food by launching advertisement with imaginary characters such as Ronald Donald, including toys in their fast food meal and cr consume kid clubs or building more playgrounds in their chains.The fast food companies know that children are too unexampled to gauge what is right and what is wrong and they are not able to comprehend the invention of the commercials and believe that everything claimed by the commercials are all true. The Fast food companies are using all their effort to read children develop brand devotion and recognition to their business so as to abet children to be their electromotive force customers. Fast food Companies also attract young battalion to misdirect fast food by offering soft drinks and snacks in schoolhouses or building more chains in school field of views in revision to encourage students to obtains fast food for regular meals.Unfortunately, tobacco and alcohol companies are using still more aggressive strategies to attract future customers. These companies take elements wish well sexual content to support teenager have conceptions that locoweed or imbibing can make them more mature and at that place is nothing wrong with enjoying a materialistic life. It is shocking that in close to of the tobacco and alcohol commercials there are sexy models in clubs or parties, qualification exotic posture to make the readers arouse all kinds of fantasy.For example, I remember there is one alcohol advertisement by Bacardi which there is a young woman with underwear in panthers pattern is striping her clothes off while she is holding a glass of wine. What would young hatful sound off near this advertisement? To almost of the teenagers there are plenty of things that they are restricted to know about when they are very young. Many young commonwealth are very eager or curious to explore new stuff like sex or even take and drinking.Tobacco and alcohol companies are now even focusing 18-to-25 year old markets by promoting events at bars and sponsoring rock and blues concerts. Every year alcohol companies cash in ones chips $5. 7billions on commercials concentrated in sports programs to make their products part of the fun in the matches. Such advertisement strategies by fast food, tobacco and alcohol companies w hitethorn seem not a big deal to us, however it would be not wise for us to ignore the emf impacts by such products as they are already influencing our life little by little. besides much fast food not only has brought harm to young states health but also distorted their comprehensive values by misleading them that everything are granted when their parents promise to buy them fast food after they constantly nag or entreat their parents. For cigarette and alcohols, even though these products are for adults only, we should not underestimate the potential harm to teenagers. More and more teenagers may become pro-longed mintrs and drinkers and eventually just about of them may end up giving up their future by a discharge entering their study or jobs.In worst case scenario there may result in family dis limite and violence. It would be very sad that teenagers occupy to have a materialistic life in which he or she immerses themselves in joy-seeking activities like drinking, smokin g or even taking drugs only without searching for the real hold ofing of life. Is there anything we or our government can do to stop fast food, tobacco and alcohol companies from manipulating our lives and protect teenagers from become overweigh victims of obesity or problematic habits of smoking and drinking?Our government has the debt instrument to commend and carry out certain measures to restrict fast food, tobacco and alcohol companies to promote their unhealthy products to the public. First of all, our government should implement laws that ban direct advertisement of fast food, tobacco and alcohol advertisement to people less than 18 years old through magazine, newspaper, TV programs or commercials and internet. Most children enjoy watching TV everyday and they receive horrendous amount of development from TV channels.Some of these information are educative while some of them are rubbish only. However children are not mature to distinguish what is purpose of such commer cials. For example, when children see a commercial promoting McDonalds burger with Ronald Donald dancing around, he or she may not know that McDonald wants them to ask their parents to pay them 5 dollars for a meal. Instead they may think eating McDonald meal is enjoyable and Ronald Donald is their trusted friend. Indeed big companies dont really handle what kind of consequences will happen on our ulnerable children after they spend so much money on making advertisements and deliver them to the public without taking any responsibility they only care about how well the advertisements work and promote their products. Hence It is very pressing that our government should advocate and implement certain law to stop such immoral way of advertising by restricting broadcasting of fast food, tobacco and alcohol commercials until it is 1000 pm when all children are in bed or requiring fast food, tobacco and alcohol companies to make advertisements without mentioning subtile terms such as cig arette,beer,smoking ordrinking.As cigarette and alcohol are proven to be insalubrious to our health, commercials related to such products should even be banned from magazines or newspaper. If companies flub such laws they have to pay a large amount of fines and people in these companies who are responsible for posing such advertisement may guide to go behind bars. However, somebody may argue that such policy is just a seemingly feasible method to stop big companies aggressively advertisement there are always kink hole for fast food, tobacco and alcohol companies to advertise their products. But does it mean we should not do anything?According to Eric Schlossers book Fast regimen Nation, The academy did not recommend a ban on such advertising because it seemed impractical and would infringe upon advertisers emancipation of speech. Today the health risks faced by the nations children far outweigh the needs of its mass marketers. Long time ago people didnt expect much from banni ng of cigarette advertisement from radio receiver and television, but now everybody knows that smoking is fatal to their health. Hopefully by doing that the fast food companies will consider change their recipe into a fitter one and ultimately aid children get rid of their unbalanced eating habits. Eric Schlosser, Fast Food Nation, Harper Perennial, USA, 2005, page 262) Secondly, adding more assess to fast food may be a feasible idea to encourage people to eat less fast food. Also more tax can be added to toys which are included in children meal in fast food shop.Often children are attracted to fast food simply just for the toys but at the end parents are the ones who pay for the meal. If the parents think the fast food is not worthy, they will start buying less fast food. People have the choice to ake decision for themselves and they can try on whether to buy an expensive fast food meal or not when healthy and cheaper food becomes an alternative to them. It would be a wise idea to prohibit fast food companies from offering soft drinks or fry food in schools or opening chains in area where schools are nearby in modulate help children resist the enticement of tasty burgers and French fries. According to administrators in San Francisco and Seattle, its our responsibility to make it clear that schools are here to serve children, not commercial interest. And and then recently, according to a research published in Journal of police force and Economics in November 2008, elimination of tax deductibility of food advertisement bell equals to increasing the food advertisement cost by 54%. (Science Daily, dismiss on fast food TV advertisement would reverse childhood obesity trends, study shows, 1/27/11, http//www. science workaday. com/releases/2008/11/081119120149. htm ) Lastly, our government can consider making it mandatory to require cigarette manufacturer put on warnings on cigarette packing to make sure that all smokers know the consequence of pro-lon ged smoking to their body.Of course it wouldnt be telling enough to have words of warning printed on the packing, so in order to make the warning more deterrent, certain kind of photos should be printed on the packing as well. What kind of photos would be suitable? In Hong Kong photos of black lungs or skeleton with a burning cigarette in its mouth are printed on the packing of cigarette to remind smokers that smoking is a self-destructive behavior rather than a relief.According to Lori Ferrsina, advocate for the American Cancer Society of Massachusetts, Reducing public smoking is a golden nugget in its impact on youth. You are changing the existence you raise kid in, not just telling them its bad for them. We shouldnt exploit others freedom of smoking, but at least we should facilitate an environment in which we can help people disallowive away from trying their first puff of cigarette. ( Marianne Lavelle, An Anti-smoking Ad vs. forward-looking Cigarette Marketing dodge, pag e 2, paragraph 10 )In fact our government can resort to a more simple-minded solution education, to convince our future generations that taking care of their health is their bear business. Education is another effective way to teach our young generations to make choices on what they eat. Education on how to maintain a balanced daily live and conveying the idea of understanding good health and commissariat should be included in lessons in school in order to let students know how much nutrition they can obtain from their daily meal and what would happen if they eat more than they need.Also children should acknowledge that excess smoking or drinking can result in high risk of having heart diseases or cancers. Perhaps young people are not willing to pay attention to the importance of having balanced sustenances or staying away from smoking and drinking but at least they should be warned and have a brief idea of what would happen when they are abandoned to fast food, cigarette or alcohol too much. It is our responsibility to help children realize they can make a choice on their diet before they are too late to make such choices.However, even our government is willing to do their best to protect us by implementing laws and policies, it is still our own business to take care of our health. What can we do to make sure we and our children can have balanced diets or stay away from bad habits of smoking or drinking? Firstly, it would be a good idea for parents to supervise their children when they are watching TV or browsing the internet. Some parents are not aware of what kind of TV programs or internet website their children are watching.This is definitely not good to children because they need adults to tell them what kind of messages they get from the media Is correct. If parents are willing to spare a little every day to accompany their children to watch TV or browse the internet, they can possibly prevent their children from accepting wrong information from the media by telling them the truth about excess consumption of fast food, cigarette and alcohol.In fact, simply telling children that they are too young to have too much fast food or smoke and drink, without explaining why adults shouldnt do the same, is not convincing enough to impart children that having too much fast food or smoking and drinking are unhealthy. So parents need to be role model to their children by having more balanced and health diets like sandwiches or fruits and quitting smoking or drinking.If parents can make lunch box for children to eat in school every day, children can obtain sufficient amount of nutrition and prevent them from being overweighed. To conclude, although it is our own choice to have or not to have fast food, cigarette or alcohol, that doesnt make a crusade for big companies to promote their products aggressively without considering their social responsibility. Now it is not the time to judge who is right or wrong, instead we should figure ou t what we can do for our future generations.Works CitedRpgger Parloff, Is Fast the nest tobacco? For Big Food, the supersizing of America is becoming a big headache, Fortune Magazine, 8/3/2000, page 1 paragraph 1 and 3 Eric Schlosser, Fast Food Nation, Harper Perennial, USA, 2005, page 262) Science Daily, Ban on fast food TV advertisement would reverse childhood obesity trends, study shows, 1/27/11, http//www. sciencedaily. com/releases/2008/11/081119120149. htm Marianne Lavelle, An Anti-smoking Ad vs. New Cigarette Marketing Ploy, page 2, paragraph 10

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