Media And Politics: Agenda Setting And Framing Essay -- essays researc

How has media influenced public perception of governmental figures, issues, and institutions? Through order of business setting and framing, media has the power to set the agenda for political discussion by providing public attention to political figures, issues, and institutions. In addition, the media give notice frame political agendas by influencing public perception and interpretation. (Ginsberg, Lowi & Weir, 1999)Agenda Setting and Framing semipolitical Figures and CandidatesIn campaigning, media coverage plays a large role for candidates. They use the media to settle their name heard and image seen. Nearly everything a candidate does is gear toward the media, especially television (Stuckey, 1999, p. 99) Candidates make appearances on talk shows, televise townspeople hall meetings, and press conferences. Their agenda is not the issues they present or their positions on them, but to gain media attention.If the candidates do not present interesting visuals or dramatic news, than the media can pull the plug from underneath them. The media has a bully deal of discretion over how individuals are allowed to portray themselves (Ginsberg, Lowi & Weir, 1999, p. 298). In addition, the media has get a line over how they portray an individual. Thus, political figures are framed by the media.The media can set the image for a political figure or candidate, seal their approval or disapproval for them and cementing that image toward the audience. The media can make received political figures or candidat...