One Step Home Brewing Kit Essay

There are a lot of kinfolk brewing kits available in commercialise but each(prenominal) start a typical problem associated with it. We nurture come with a tender One Step Home Brewing Kit based on our patented technology. Soon we plan to launch it in market. We did a market research for such convergence and gained a lot of valuable information. base on all those observations we energize come with the following plan. We would be operate through internet instead of mount up a take a crap for it, at least for the initial phase. Not only it reaches to more stack but also is more convenient to operate.We wont swan the website ourselves but would outsource to a separate company. Our research shows that outsourcing would be cheaper. We have finalized our hosting company and hosting plans. The initial one time cost comes to be virtually $10,000/-. Regarding our financials For the premier month our primary tar tucker is set our infrastructure right. We regard to get comforta ble with the setup, optimize our settings. So, for the first month we wont be spending much on ad but would chiefly focus on our acquaintance and word-of-mouth publicity to get our customers.We have kept a modest sales target of 100 units. each(prenominal) kits selling price would be $30/-. Cost of revenue is take for granted to be 45% of revenue. Biggest expense during this time would be of setting up the website which includes one time cost of website hosting, web designing and taking photographs of our product. The setting up process will take near 20 -25 days. From the croak few days of the month we would change magnitude our advertisements and also would put substance abuser experiences of our product on the website.Rough estimate shows a loss for the first month which is very well expected at the beginning of a business firm. In the second month we expect sales of around 500 units. This increase is expected due to increase in our advertising and the positive feedback g iven by our customers for our product. We ourselves have no doubt that our product is best and hence expect strong positive atmosphere for our product in the market. To cater to this increasing need we would need to purchase a new computer and hire an operator for that.The New systems cost is put in office equipment expenses field. This would increase our cater from 1 to 2. We also would have to work in those positions to curtail our staff requirements For the tertiary month we expect sales of around 800 units and hope to induce a new staff and a new computer to detention up with our increasing customer visits and their database. We hope to reach our break even saddle by the end of 3rd month. For the next quarter we hope to keep a calm speed and again check our system and get the work boundaries of everyone more finer.We would take one more employee at non proficient position. For 3rd quarter we again expect a rapid increase in our sales due to the previous quarters disciplina ry steps. We will introduce a new staff in our team to concentrate specifically on our advertising. So our advertising cost reaches an all time high. For final quarter we hope to keep up this bully trend. For 2nd year we will try to outsource both(prenominal) of our processes interchangeable dispatching, packing etc. so that we focus more on our affectionateness competence i. e. our product.We will also try to start R&D around our product. This will help us bring out most new product. We will first be looking to bring some product that would complement our product. Also we whitethorn venture out in new areas if they seem perfect for our conditions. Our Rent is going to increase by 20% In 3rd year we will double our infrastructure. This may be for our new product or to keep the increased slew of sales of our existing product. This year we will definitely setup our R&D if they are not setup to the full extent in the second year.As the world is progressing fast in technology pal m and future would hold golden days for technology products. We will for certain bring some product in this domain. Our core product would of syllabus be always our focus and we will always try to let out it. As we move past the expected milestones we would surely be acquire more experienced and will fine tune our expenses, Mobilize our staff to specific positions. This is our plan till now and we hope to surpass it every month, quarte